New brand for London City Airport

London City Airport is still associated primarily with business travel. Yet between June and September last year, the proportion of holidaymakers edged into the lead, at 52%. This makes the rebrand by the Allotment a timely one, replacing the muted blues and greys of the old colours with something altogether more joyful. The heart in the centre of the logo affirms the airport's unique position right in the midst of the capital, reminiscent of its advertising quip that it was the only airport “actually in London”. The airport say, “[Our brand] is bold, disruptive, and colourful with heaps of personality, which reflects a more dynamic and contemporary look, synonymous with modern London.”

The identity comes ahead of the airport's £500 million expansion that will see the terminal increase its footprint four-fold. The ambitious four-year programme involves creating new land in the docks themselves, driving 1,000 steel and concrete columns, known as piles, deep into the dock bed. The completed deck will give room for the new terminal buildings and also provide a parallel taxiway, allowing up to an extra eight flights an hour. The site will also be home to the country's first digital air traffic control tower, meaning that cameras recreate the view from a tower using a live panoramic image.

Find out more about London City Airport's future here, or watch the video below.