Immerse LDN – The UK’s largest immersive entertainment district to launch this summer

This Summer, ExCeL London will launch the first phases of Immerse LDN, set to be the UK’s largest immersive entertainment district.

Spanning more than 160,000sqft once fully complete, Immerse LDN will be dedicated to showcasing world-class immersive experiences and original productions across brand-new purpose-built venue spaces in the heart of London’s Royal Docks – set to the backdrop of ExCeL London’s newly developed waterfront.

Bringing together some of the biggest names in TV, film, music, art and gaming, as well as a variety of original productions, Immerse LDN will celebrate the very best of immersive entertainment and build upon the success of previously hosted events such as the award-winning Jurassic World: The Exhibition and Disney100: The Exhibition, which have collectively sold more than 600,000 tickets.

Opening in August 2024, Immerse LDN will first welcome exciting new experiences such as THE FRIENDS™ Experience: The One In London, bringing fans one step closer to their favourite TV show with nostalgia-packed recreated sets, iconic backdrops, costumes and props, The Formula 1^® Exhibition, an interactive journey through the extraordinary story of motorsport’s greatest spectacle. In the coming months a number of exciting experiences will be announced.

Immerse LDN will also house a wide variety of food and drink offerings, beginning with street food collective KERB – serving some of London’s most exciting street food – followed by a brand-new waterside food hall & bar and café later in the year. Outlets will include established KERB eateries such as Duck Shed (wraps, salads & burgers), Masa Taqueria (Tacos), Nazari (Middle Eastern cuisine) and speciality London-roasted coffee house Hej.

Set to have a huge and lasting impact on the landscape of London, Immerse LDN comes as part of a wider investment programme into ExCeL’s venue campus and will also support the Mayor of London’s five-year-plan and multi-billion-pound regeneration programme for the Royal Docks, that will deliver thousands of new homes, thousands of high-quality jobs for the local community and cement its place as one of the country’s leading areas of opportunity, investment and innovation.

Later this year and into 2025, Immerse LDN will continue to expand and launch further stages of the development which will encompass new experiences, as well as impressive plans for the area’s hospitality and corporate entertainment.

Damian Norman, Director of Immersive Entertainment & Events at ExCeL London, commented: “ExCeL London is already synonymous as the home of world-leading events. Now we want to build on that and create a space where guests, both local and international, can enjoy the very best of immersive and experiential entertainment in one place. This project has been years in the making and a multi-million-pound investment which, once fully complete, will attract an additional 2.5 million visitors a year to the Royal Docks and will be one of the most connected entertainment districts in the world, benefitting from the high-speed Elizabeth line, two DLR stations and the IFS Cloud Cable Car.”

He added: “Offering something for everyone, Immerse LDN aspires to become a destination in its own right, where guests can explore experiences, enjoy food and drink with friends or embark on a family day out, all set against the striking waterfront of the Royal Docks.”

For further information on Immerse LDN, including signing up to its new e-newsletter, visit www.immerseLDN.com, or for further details on ExCeL London head to www.excel.london