Events
Elvis Evolution immersive experience to premiere at Excel's new waterfront Immerse LDN
Next May, British immersive entertainment pioneer, Layered Reality, is bringing the ultimate Elvis Presley experience to London with the launch of Elvis Evolution.
Taking place at Excel’s brand new Immerse LDN entertainment district, Elvis Evolution is a high-energy, high-tech homage that promises to be an unforgettable experience, where fans will get to walk in Elvis’ blue suede shoes, with the sights, sounds and even smells of his life and career.
The experience centres on Elvis' iconic '68 special performance that captures the drama and triumph of what is described by many as the ‘greatest rock performance of all time’. Elvis Evolution will also use cutting-edge technology and generative AI to deliver intimate moments that offer an insight into the man behind the myth.
Layered Reality has crafted an extraordinary, multi-sensory experience charting Elvis’ meteoric rise to fame with unforgettable moments that shaped music history. Through a groundbreaking partnership with Elvis Presley Enterprises and Authentic Brands Group, the custodians of the Elvis Presley estate, Layered Reality has been granted access to thousands of Elvis’s personal photos and hours of the star’s home-video archive, using state of the art technology to bring the musical icon to life.
At Immerse LDN, we are proud to be developing the UK’s first dedicated immersive entertainment district. A cornerstone of our vision is to collaborate with world-leading content creators, which is why we are thrilled to partner with Layered Reality to bring Elvis Evolution to life.
Damian Norman, Director, Immersive Entertainment & Events of Excel London
Still image from Aloha, Hawaii via Satellite - the 1st concert broadcast via satellite to over 1.5 billion people (January 1973)
Damian Norman, Director, Immersive Entertainment & Events at Excel said: “At Immerse LDN, we are proud to be developing the UK’s first dedicated immersive entertainment district. A cornerstone of our vision is to collaborate with world-leading content creators, which is why we are thrilled to partner with Layered Reality to bring Elvis Evolution to life. With their well-deserved reputation as a market leader in London’s immersive scene and their track record of delivering successful, long- running IP’s Layered Reality is the ideal partner to resurrect one of the best-selling artists in history. The music of Elvis continues to inspire and captivate audiences worldwide, and we couldn’t be more excited to welcome him to Immerse LDN.”
Andrew McGuinness, Founder and CEO of Layered Reality: “Elvis Evolution is a next generation tribute to the musical legend that is Elvis Presley. Elvis maintains superstar status globally and people around the world no longer want to sit and passively receive entertainment – they want to be a part of it. It’ll be a memory-making experience that will be a bucket list item for Elvis fans and music lovers and for those who just love an uplifting night out. We know demand will be high, but with no dynamic pricing in place, fans who have already waited decades for this moment can feel confident they can get a ticket at the original price. We want the show to be as accessible as possible, without any surprises for those desperate to secure tickets.”
Joel Weinshanker, Managing Partner of Elvis Presley Enterprises: “Elvis has always been more than just a performer; he represents an era, a cultural shift, and a connection that spans generations. With ‘Elvis Evolution,’ we are pushing the boundaries of how his legacy is experienced. Layered Reality’s immersive approach will allow fans to truly step into Elvis’ world and feel the energy and spirit of his music in an unprecedented way. We are excited to bring this new chapter of Elvis' legacy to life, allowing fans to engage with his iconic music and larger-than-life persona in a deeply personal and interactive format.”
Tickets for Elvis Evolution go on sale at 11am on 25 October 2024. For further information on Immerse LDN visit www.immerseLDN.com or head to https://elvisevolution.com/
